Love writing, but loathe marketing? If you want to promote your book through book signings and the media, including podcast interviews, your publicity kit is a must. What is it and what should you include?
Tag: marketing
Are you using your author website as your best marketing tool?
Our author website builds trust in our image, and engages with our readers. What is the purpose of our author website? And what should we show on it?
Dos and don’ts of an author newsletter
Your author newsletter should elevate your brand. Here are some dos and don’ts when producing your newsletter.
Keep your newsletter subscribers engaged—Effective titles and marketing
With so many newsletter options filling our inboxes, are our subscribers actually reading our news? Powerful subject lines and our marketing can help us keep our readers interested and engaged.
Learning what works for you with your writing goals
Figuring out what to read, what conferences and workshops to attend, or what path to take to improve our writing can be daunting and expensive. What should we consider with social media, education, and finding our author’s voice?