Love writing, but loathe marketing? If you want to promote your book through book signings and the media, including podcast interviews, your publicity kit is a must. What is it and what should you include?
Category: Marketing
Are you using your author website as your best marketing tool?
Our author website builds trust in our image, and engages with our readers. What is the purpose of our author website? And what should we show on it?
Dos and don’ts of an author newsletter
Your author newsletter should elevate your brand. Here are some dos and don’ts when producing your newsletter.
Keep your newsletter subscribers engaged—Effective titles and marketing
With so many newsletter options filling our inboxes, are our subscribers actually reading our news? Powerful subject lines and our marketing can help us keep our readers interested and engaged.
An effective author newsletter—How content, design and layout attract readers
Your author newsletter is effective when your content, design, and layout align with your brand. It can entice readers to sign up and stick with you for years. How?
Why your author newsletter is your best marketing tool for your brand
E-newsletters are the best marketing tool for authors to build their brand and their reputation. What can newsletters do for an author’s brand? What you need to know about author newsletters.